There are many faces behind the warm welcome visitors receive in communities across Canada. From baristas and brewers to designers and festival directors to historians and hotel owners, the richness of our diversityand our nicenesscan all be found in Canada’s tourism industry. 


Get to know the people who keep our country’s heart beating strong.

Meet Bernice and Justin

Bernice and Justin Clarke are the owners of Uasau Soap in Iqaluit, Nunavut.

Bernice and Justin Clarke

"Nunavut will always be my home. The tattoo on my chin is a reflection of who I am, it shows my love and pride of Inuit culture.

My soap company, Uasau, reaches people from far away and spreads my love of Nuna [a term used by the Inuit to mean an authentic Inuit land], the land, sea, sky and memories that surround me.  Uasau allows me to share our old ways with the new.  Over 100 years ago, we lost the bowhead whale from our waters. Today the bowhead oil we use in our soap is liquid gold—-, it is that healing. 

People all over the world are learning about the North and they want to be part of the beautiful change happening here.  They want to learn of a story that is older than Canada. When visitors come back, I will take them on the land, share my culture and show how powerful it is.  It is our time now."

Meet Desmond

Desmond Mentuck is an Interpretation Coordinator for Parks Canada in Riding Mountain National Park, Manitoba. 

Desmond Mentuck, Parks Canada

"I am an Anishinaabe interpreter for Parks Canada and it is important for me to share my language and stories of the land. I love how these stories connect with visitors, particularly children. Everyone is here to learn,  they soak it up. They come thinking it is about history, but it is also about the present and the future. I hope our stories add meaning to their lives for years to come.

This year has brought a major change to our world. I reflect on what it must have been like when the pandemic hit 100 years ago, how we survived then and are surviving now. My hope is that my children and my community continue to protect our language, our land and our way of life. We must remember how this keeps us resilient and we must share our knowledge."

Meet Pooja

Pooja Rajmohan is the Director of Sales at The Algonquin Resort - Autograph Collection in St Andrew's, New Brunswick.  

"I am lucky to have worked in large global cities, and to call myself a global nomad. Having lived in Fiji most recently, I was looking for a change and The Algonquin Resort and St. Andrews by the Sea called to me—it is a place like nowhere else.  Having lived in some of the most populated places in the world, this elegant seaside town surrounded by nature has only 1800 people. Here you have the luxury of space. 

Since I arrived earlier this year, never have I felt so welcome, so included and already, it is home.  Perhaps it is because this town thrives on tourism. We have a symbiotic relationship. If the Algonquin is successful, the town is successful.  

This year we were humbled by the faith New Brunswickers had in us by choosing to visit.  Many had never experienced our 130 years of history and our vibrant seaside town.  Next year we hope to welcome back more Canadians and global visitors.  We can’t wait to share our maritime hospitality with the world."

Meet David

David Paterson is the General Manager and Winemaker at Tantalus Winery in Okanagan Valley, British Columbia

David Paterson  General Manager and Winemaker at Tantalus Winery Okanagan Valley, British Columbia

“I grew up and did my wine making training in New Zealand. Canada wasn’t even really on my radar, but I came back to my birthplace of BC for love and was surprised by the richness of community I discovered in the Okanagan. There is also something very compelling about the balance of fruit, acid and young vines that are getting older—all the things we need to craft wines of longevity that you don’t see in many established wine regions. Both are keeping me here. 

I count the entire restaurant industry as my community. They have been integral to our success at Tantalus. Many small restaurants, bars and local wineries rely solely on visitors to buy their food and wine. I was really proud of Canadians this year for taking the opportunity to explore their own backyards. Their reactions to what we had to offer at the winery were amazing. While we saw fewer people, we saw many for the first time and we had the opportunity to really share our story and the story of BC wine.”

Meet Marie-Ève and Judith

Marie-Ève Cournoyer and Judith St-Pierre are the Founders and Fly Fishers at La pêche est belle in Charlevoix, Quebec

Marie-Ève Cournoyer and Judith St-Pierre Founders and Fly Fishers at La pêche est belle Charlevoix, Quebec

"When we’re on the river together, we talk about beautiful things. Life is all around us: nature, friendship, wildlife.  When women fish together, there is no pressure, no stress.  We were surprised by the demand.  Everywhere there are women who want to learn to fish. We have a waiting list! It used to be fathers and sons, now it is mothers and daughters. We are changing the world of fly fishing. 

This summer was hard on us, there was so much uncertainty. We had to cancel a lot of trips and re-imagine the experience.  In the future, our hope is to expand across Canada.  For now, we have our favourite rivers to visit but there are many more in Canada to discover. Our dream is to share our passion for fishing with women across the country. Tourism is our future."

Meet Captain Perry

Captain Perry Gotell is the Owner, Operator & Captain at Tranquility Cove Adventures in Georgetown, Prince Edward Island

Captain Perry Gotell  Owner, Operator & Captain at Tranquility Cove Adventures Georgetown, Prince Edward Island


"I was a third-generation fisherman and it was a fantastic life. Then I saw an opportunity and branched out to start taking visitors to a local island where my family spent summers. I discovered all these stories locked up within me and it was such a joy to share them.  Storytelling is as big a part of my business as digging and cooking clams, and I found a way to make it my job. I was in that sweet spot where I was making money loving what I was doing—introducing visitors to the island I call home and sharing the history of my family. 

With a view of the water from wherever you stand in town, coastal Georgetown is an idyllic place for our business. Home to 500 people, we have all worked together and built a special place. You see visitors in the restaurants, playhouse and gift shops because it is a cool spot to hang out. Sadly we lost much of that this year; it was a kick to the community.  But we will hang on.  We need each other more than ever now."


Though now might not be the right time to travel, there are many meaningful ways to support businesses in your community. Share these stories to spread the love, visit local businesses near you and start travelling further afield when it’s safe to do so. We’re confident you’ll be welcomed back with open arms and glowing hearts.

Related Posts